A Lab for Digital Marketers
Where data meets marketing. Experiment, learn, and grow together. An open playground for marketing professionals.
Lab Philosophy
Learn by Doing — We turn theory into practice.
Grow Together — We share and grow with the community.
Open Resources
Free marketing frameworks, templates, and guides you can use right away.
SEO Audit Checklist
Comprehensive SEO diagnostic checklist covering Technical SEO, On-page SEO, and Off-page SEO. Available in Google Sheets format.
Coming soonGA4 Marketing Dashboard
Looker Studio dashboard template integrating GA4, Google Ads, and Search Console data. Copy and use immediately.
Coming soonContent Calendar Template
Notion template for editorial calendars, keyword mapping, and publishing tracking. Based on FLOW framework.
Coming soonAORI Brand Diagnostic Framework
Digital brand visibility diagnostic tool measuring Authority, Outreach, Relevance, Influence. Free diagnostic version provided.
Coming soonGTM Conversion Tracking Guide
Google Tag Manager conversion tracking guide. Step-by-step instructions for GA4, Google Ads, and Meta Pixel setup.
Coming soonKeyword Research Worksheet
Systematic keyword research from discovery to prioritization. Google Sheets template for keyword research.
Coming soonWhat We're Testing
Real experiments with real data. We share the results openly.
In Progress
AI Search Exposure Changes After Entity SEO
Tracking brand mention changes in ChatGPT, Perplexity, and other AI search platforms following Schema Markup and Entity SEO optimization.
AI-Generated vs Human Content SEO Performance
Comparative analysis of search rankings, dwell time, and conversion rates between AI-generated and human-written content targeting identical keywords.
Completed
LinkedIn Algorithm: Reach by Post Type
Comparative analysis of reach and engagement rates across post types: text, images, carousels, videos, and polls.
View Results →Core Web Vitals Impact on Rankings
Six-month tracking of search ranking changes after LCP, FID, CLS metric improvements. Result: average mobile ranking improved 2.3 positions.
View Results →Community
A community where digital marketers gather to share experiences, experiment together, and help each other grow.
Slack Community
Real-time Q&A and discussions. Network with experts in SEO, analytics, and content marketing channels.
Request to JoinNewsletter
Weekly Friday emails featuring digital marketing insights. Trend analysis, practical tips, and resource updates.
SubscribeOpen Office Hours
Free Zoom office hours held last Thursday of each month. Ask questions and discuss with experts.
View ScheduleNeed deeper support?
If resources and community aren't enough, get personalized help with 1:1 consulting.