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[์ƒ๊ฐ] ๋””์ง€ํ„ธ ์Šคํ† ๋ฆฌํ…”๋ง์˜ ์‚ฌ์—…์  ๊ฐ€๋Šฅ์„ฑ๊ณผ ๋ฌธํ™”์  ๊ฐ€๋Šฅ์„ฑ

D&A์˜ ์„œ๋น„์Šค ๋‘ ๋ฒˆ์งธ ํ•ญ๋ชฉ์œผ๋กœ “๋””์ง€ํ„ธ ์Šคํ† ๋ฆฌํ…”๋ง(Digital Storytelling)“์„ ์˜ฌ๋ ค๋†“๊ธฐ๊นŒ์ง€ ํ•œ์ฐธ์„ ๊ณ ๋ฏผํ•  ์ˆ˜ ๋ฐ–์— ์—†์—ˆ์Šต๋‹ˆ๋‹ค. ์–ด๋–ค ํ™œ๋™์„ ์‚ฌ์—…(business)์œผ๋กœ ํ•œ๋‹ค๋Š” ๊ฑด ๊ทธ๊ฒƒ์„ ํ†ตํ•ด ์ˆ˜์ต์„ ์–ป์„ ์ˆ˜ ์žˆ์–ด์•ผ… Read More »[์ƒ๊ฐ] ๋””์ง€ํ„ธ ์Šคํ† ๋ฆฌํ…”๋ง์˜ ์‚ฌ์—…์  ๊ฐ€๋Šฅ์„ฑ๊ณผ ๋ฌธํ™”์  ๊ฐ€๋Šฅ์„ฑ

[์›น 2.0] ์˜์ƒ ์ €์ž‘๋ฌผ์—์„œ ์•„๋‚ ๋กœ๊ทธ์  ์†Œ์žฌ์˜ ํ™œ์šฉ

๋ฏธ๋””์–ด๊ฐ€ ํญ๋ฐœํ• ์ง€๊ฒฝ์œผ๋กœ ๋Š˜์–ด๋‚˜๋ฉด์„œ, ๊ทธ ์ฑ„๋„์„ ํƒ€๊ณ  ํ˜๋Ÿฌ๋‹ค๋‹ˆ๋Š” ๋‚ด์šฉ์— ์žˆ์–ด์„œ๋„ ๋งŽ์€ ๋ณ€ํ™”๊ฐ€ ์ผ์–ด๋‚˜๊ณ  ์žˆ๋‹ค. UCC๋Š” ์ด๋Ÿฌํ•œ ํ๋ฆ„ ์ค‘์—์„œ๋„ ์ด๋ฏธ ๋„๋„ํ•œ ๋Œ€์„ธ๋ฅผ ์ด๋ฃจ๊ณ  ์žˆ๋Š” ๋ณ€ํ™”์˜ ์ค‘์‹ฌ์— ์†ํ•œ๋‹ค.… Read More »[์›น 2.0] ์˜์ƒ ์ €์ž‘๋ฌผ์—์„œ ์•„๋‚ ๋กœ๊ทธ์  ์†Œ์žฌ์˜ ํ™œ์šฉ

[ํ˜„์ƒ] “์šฉ๋Œ€์ฐฌ๊ฐ€”์— ๋Œ€ํ•˜์—ฌ – ์ธํ„ฐ๋„ท PR์˜ ์ „์Ÿํ„ฐ์— ํ•€ ๊ฝƒ?

๋ฒ ์ด์ง• ์˜ฌ๋ฆผํ”ฝ์ด ์–ด์ œ๋กœ ๋ง‰์„ ๋‚ด๋ ธ์Šต๋‹ˆ๋‹ค. ์˜ฌ๋ฆผํ”ฝ์€ ์Šคํฌ์ธ ์˜ ์—ญ๋™์„ฑ์— ์ง‘์•ฝ๋œ ํ™˜ํฌ์™€ ๊ฐ๋™์œผ๋กœ ๋Š˜ ์ƒˆ๋กœ์šด ์ด์•ผ๊ธฐ๊ฑฐ๋ฆฌ๋ฅผ ๋งŒ๋“ค์–ด๋‚ด๊ณค ํ•ฉ๋‹ˆ๋‹ค. ์˜ฌ๋ฆผํ”ฝ์ด ๋๋‚˜๋ฉด ๋ˆ„๊ตฐ๊ฐ€์˜ ๊ทน์ ์ธ ์Šน๋ฆฌ, ๋ถˆ๊ตด์˜ ํˆฌ์ง€, ๋นผ์–ด๋‚œ ๋ฏธ๋ชจ,… Read More »[ํ˜„์ƒ] “์šฉ๋Œ€์ฐฌ๊ฐ€”์— ๋Œ€ํ•˜์—ฌ – ์ธํ„ฐ๋„ท PR์˜ ์ „์Ÿํ„ฐ์— ํ•€ ๊ฝƒ?