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์ฝ˜ํ…์ธ  ๋งˆ์ผ€ํŒ… 2019 ์ฃผ์š” ๋…ผ์ , ๊ทธ๋ฆฌ๊ณ  ์„ฑ๊ณผ ๋ถ„์„ – ํ•จ๊ป˜ ์ƒ๊ฐํ•˜๊ธฐ #06

๋Š˜ ๋ฐ”์˜๋‹ค๋Š” ํ•‘๊ณ„๋กœ ํ•˜๊ณ  ์žˆ๋Š” ์ผ์˜ ์„ฑ๊ณผ์™€ ์˜๋ฏธ๋ฅผ ์ ๊ฒ€ํ•ด๋ณด๊ณ , ๊ทธ ์ •๋ฆฌ๋œ ๋‚ด์šฉ์„ ์ด ๋ถ„์•ผ์—์„œ ํ•จ๊ป˜ ํ•˜๋Š” ๋™๋ฃŒ๋“ค๊ณผ ๋‚˜๋ˆ„๋Š” ๋ฐ ๊ฒŒ์„๋ €์Šต๋‹ˆ๋‹ค. ๊ธ€์“ฐ๊ธฐ์— ์„œํˆด๋Ÿฌ์ง„ ์†๊ฐ€๋ฝ์ด ๋ง์„ ๋“ฃ์ง€… Read More »์ฝ˜ํ…์ธ  ๋งˆ์ผ€ํŒ… 2019 ์ฃผ์š” ๋…ผ์ , ๊ทธ๋ฆฌ๊ณ  ์„ฑ๊ณผ ๋ถ„์„ – ํ•จ๊ป˜ ์ƒ๊ฐํ•˜๊ธฐ #06

๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํŠธ๋ Œ๋“œ 2015 : 10๊ฐœ์˜ ํ‚ค์›Œ๋“œ๋กœ ์ฝ๊ธฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #10

2015๋…„์ด ์‹œ์ž‘๋˜๋ฉฐ ์ด๋Ÿฌ์ €๋Ÿฌํ•œ ๋ณ€ํ™”์˜ ๋ฐฉํ–ฅ์„ ๊ฐ€๋Š ํ•˜๊ณ , ์˜ฌ ํ•œํ•ด๋ฅผ ์ „๋งํ•ด๋ณด๋Š” ์˜ˆ์ธก๋“ค์ด ๋“ฑ์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๋ž˜๋ฅผ ์ฝ๋Š” ์ผ์€ ๋Š˜ ์–ด๋ ต๊ณ  ์ˆ˜ ๋งŽ์€ ์˜ค๋ฅ˜์˜ ๊ฐ€๋Šฅ์„ฑ์„ ๊ฐ์˜คํ•ด์•ผ ํ•˜๋Š” ์ผ์ด์ง€๋งŒ, ํ˜„์žฌ๋ฅผ… Read More »๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํŠธ๋ Œ๋“œ 2015 : 10๊ฐœ์˜ ํ‚ค์›Œ๋“œ๋กœ ์ฝ๊ธฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #10

[๊ณต์œ ] ๋””์ง€ํ„ธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ํŠธ๋ Œ๋“œ 2014 – ๋…ผ์ œ์™€ ์ „๋ง

์ƒˆ๋กœ์šด ํ•œ ํ•ด์˜ ์‹œ์ž‘์— ๋งž์ถฐ ํ•จ๊ป˜ ์ƒ๊ฐํ•ด๋ณผ ๋””์ง€ํ„ธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ๋ถ„์•ผ์˜ ๋…ผ์ ๊ณผ ์ „๋ง์„ ์ •๋ฆฌํ•ด๋ณด์•˜์Šต๋‹ˆ๋‹ค. ๊ต์œ ๊ณผ ๊ฐ•์˜ ์šฉ๋„๋กœ ๋งŒ๋“ค์–ด์ง„ ๋ฌธ์„œ์ด๋‹ˆ ๋งŒํผ, ๋‚ด์šฉ์— ์žˆ์–ด ์„ค๋ช…์ด ๋ถˆ์ถฉ๋ถ„ํ•˜๊ฑฐ๋‚˜ ์ข€๋” ์ถ”๊ฐ€์ ์ธ… Read More »[๊ณต์œ ] ๋””์ง€ํ„ธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ํŠธ๋ Œ๋“œ 2014 – ๋…ผ์ œ์™€ ์ „๋ง

[Case Study] #1. Digital Integrated Brand Experience Platform (1)

## ย The Hunger Games : Catching Fires ์‚ฌ๋ก€ ย ## The Hunger Games(#TheHungerGames)๋Š” ์ด๋ฏธ ‘ํŒ์— ์˜ ๋ถˆ๊ฝƒ'(http://bit.ly/Ic1Wk8)์˜ ์„ฑ๊ณต์„ ์‹œ์ž‘์œผ๋กœ ‘์‹œ๋ฆฌ์ฆˆํ™” ๋œ ๋ณตํ•ฉ์  ์ฝ˜ํ…์ธ  ์†Œ์Šค ๋ฉ€ํ‹ฐ ํ™œ์šฉ’์ด๋ผ๋Š” ํ—๋ฆฌ์šฐ๋“œ… Read More »[Case Study] #1. Digital Integrated Brand Experience Platform (1)