fbpx
์ฝ˜ํ…์ธ ๋กœ ๊ฑด๋„ˆ๋›ฐ๊ธฐ

๋””์ง€ํ„ธ ์ „ํ™˜ (Digital Transformation)์— ๋Œ€ํ•œ Brian Solis์˜ ํ†ต์ฐฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #13

 

http://www.briansolis.com/2017/01/definition-of-digital-transformation/

๋””์ง€ํ„ธ ๊ทธ๋ฃจ Brian Solis๊ฐ€ 2017๋…„ ์ดˆ ๊ทธ๊ฐ„์˜ ๋””์ง€ํ„ธ ์ „ํ™˜์— ๋Œ€ํ•œ ํ†ต์ฐฐ์„ ๋ฌถ์–ด์„œ ์ •๋ฆฌํ•œ ํฌ์ŠคํŒ… โ€œThe Definition Of Digital Transformationโ€์„ ๊ฒŒ์žฌํ–ˆ์Šต๋‹ˆ๋‹ค.

๋””์ง€ํ„ธ ํ˜์‹ ์ด ์ด‰๋ฐœ์‹œํ‚จ ๊ฒฝ์ œ ์‹œ์Šคํ…œ, ๊ธฐ์—… ๊ฒฝ์˜์˜ ์›๋ฆฌ, ๊ณ ๊ฐ์— ๋Œ€ํ•œ ๊ด€์ ๊ณผ ํƒœ๋„์— ๋Œ€ํ•œ ๊ด‘๋ฒ”์œ„ํ•œ ๋ณ€ํ™”์˜ ๋‚ด์šฉ๊ณผ ๋ฐฉํ–ฅ์ด ์–ด๋–ป๊ฒŒ ์ „๊ฐœ๋˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ์ž˜ ์ •๋ฆฌํ•ด์ค€ ๋ฌธ์„œ์ž…๋‹ˆ๋‹ค.

6๊ฐœ์˜ ๋‹จ๊ณ„๋กœ ํ‘œํ˜„๋œ ๊ธฐ์—… ์‹œ์Šคํ…œ์˜ ๋ณ€ํ™”๋Š” ์šฐ๋ฆฌ๊ฐ€ ์ง€๊ธˆ ํ˜„์žฌ ์–ด๋–ค ๋‹จ๊ณ„์— ๋จธ๋ฌด๋ฅด๊ณ  ์žˆ๋Š”์ง€, ์–ด๋–ค ๋ฐฉํ–ฅ์˜ ํ˜์‹ ๊ณผ ๋…ธ๋ ฅ์ด ํ•„์š”ํ•œ์ง€, ์šฐ๋ฆฌ์˜ ๊ฒฝ์Ÿ์ž๋“ค์€ ์–ด๋–ค ์ง„ํ™”๋ฅผ ์ด๋ค„๋‚ด๊ธฐ ์œ„ํ•ด ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ์‚ดํŽด๋ณผ ์ˆ˜ ์žˆ๋Š” ์†Œ์ค‘ํ•œ โ€˜์ง€๋„โ€™๋ฅผ ์ œ๊ณตํ•ด์ฃผ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

๊ธ€์˜ ์•„๋ž˜ ๋ถ€๋ถ„์—๋Š” ๊ทธ๊ฐ„ ๊ธ€์“ด์ด๊ฐ€ ๋ฐํžŒ ๋””์ง€ํ„ธ ์ „ํ™˜์˜ ๋‹ด๋ก ์— ๋Œ€ํ•œ ์—ฐ๊ด€ ํฌ์ŠคํŒ…๋“ค์ด ๋ฆฌ์ŠคํŠธ๋กœ ๋‹ด๊ฒจ์ ธ ์žˆ์Šต๋‹ˆ๋‹ค.

2014๋…„ ๋ฌด๋ ต๋ถ€ํ„ฐ ๋“ฑ์žฅํ•œ ๊ฐœ๋…์˜ ์ •์˜์—์„œ๋ถ€ํ„ฐ, ํ•ด๊ฐ€ ๋ฐ”๋€Œ๋ฉด์„œ ๋”ํ•ด์ง€๋Š” ํ†ต์ฐฐ๊ณผ ํŒจ๋Ÿฌ๋‹ค์ž„์˜ ์ง„ํ™”๊ณผ์ •์„ ์‚ดํŽด๋ณผ์ˆ˜ ์žˆ๋Š” ์‹ค๋งˆ๋ฆฌ๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์žˆ์œผ๋‹ˆ, ๊ณต๋ถ€๊ฐ€ ํ•„์š”ํ•˜๋‹ค๋ฉด ์ฐฌ์ฐฌํžˆ ์ˆœ์„œ๋Œ€๋กœ ์ฝ์–ด๋ณด๋ฉด ์ƒ๊ฐ์˜ ์ •๋ฆฌ์— ํฐ ๋„์›€์„ ์ฃผ๋ฆฌ๋ผ ๋ฏฟ์Šต๋‹ˆ๋‹ค.

*p.s. ์•„๋ž˜ ๋งํฌ๋Š” ๊ธ€์“ด์ด๊ฐ€ ์ถ”์ฒœํ•œ J-P De Clerck์˜ ํฌ์ŠคํŒ…์€, ๋””์ง€ํ„ธ ์ „ํ™˜์— ๋Œ€ํ•œ ๋…ผ์˜์˜ ๋ฐฑ๊ณผ์‚ฌ์ „ ๊ฐ™์€ ์ถœ๋ฐœ์ ์„ ์ œ๊ณตํ•ด์ค๋‹ˆ๋‹ค!