Skip to content

๋ฐ์ดํ„ฐ ๋ถ„์„๊ณผ ๊ณผํ•™

Data Analysis & Marketing Science

Google ‘Brand Lift’๊ฐ€ ์ œ์•ˆํ•˜๋Š” ๊ด‘๊ณ  ํšจ๊ณผ ๋ถ„์„ – ํ•จ๊ป˜ ์ฝ๊ธฐ #12

๊ตฌ๊ธ€์€ “brand lift”๋ผ๋Š” ๊ฐœ๋…์„ ํ†ตํ•ด ๊ทธ๋“ค์˜ YouTube ๊ด‘๊ณ  ํšจ๊ณผ๋ฅผ ์„ค๋ช…ํ•˜๊ณ  ์žˆ๋‹ค. ์‹คํ—˜๊ทธ๋ฃน๊ณผ ํ†ต์ œ๊ทธ๋ฃน๊ฐ„์— ์„ค๋ฌธ๊ณผ ์œ ๊ธฐ์  ๊ฒ€์ƒ‰์–ด์˜ ์ฐจ์ด๋ฅผ ๋น„๊ตํ•˜๋Š” ๋ฐฉ๋ฒ•์œผ๋กœ, ๊ด‘๊ณ ๊ฐ€ ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ์ธ์‹๊ณผ ํ–‰๋™์— ์–ด๋–ป๊ฒŒ ์œ ์˜๋ฏธํ•œ ์˜ํ–ฅ์„ ๋ฏธ์น˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ์‚ดํ•€๋‹ค๋Š” ๊ฒƒ์ด๋‹ค.