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์ฝ˜ํ…์ธ ๋กœ ๊ฑด๋„ˆ๋›ฐ๊ธฐ

๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํ˜์‹ 

์ƒˆ๋กœ์šด ๋„์ „๊ณผ ์œ„๋Œ€ํ•œ ํ˜์‹ ์˜ ๊ธฐ๋ก

๋””์ง€ํ„ธ ์ „ํ™˜ (Digital Transformation)์— ๋Œ€ํ•œ Brian Solis์˜ ํ†ต์ฐฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #13

  ๋””์ง€ํ„ธ ๊ทธ๋ฃจ Brian Solis๊ฐ€ 2017๋…„ ์ดˆ ๊ทธ๊ฐ„์˜ ๋””์ง€ํ„ธ ์ „ํ™˜์— ๋Œ€ํ•œ ํ†ต์ฐฐ์„ ๋ฌถ์–ด์„œ ์ •๋ฆฌํ•œ ํฌ์ŠคํŒ… “The Definition Of Digital Transformationโ€์„ ๊ฒŒ์žฌํ–ˆ์Šต๋‹ˆ๋‹ค. ๋””์ง€ํ„ธ ํ˜์‹ ์ด ์ด‰๋ฐœ์‹œํ‚จ ๊ฒฝ์ œ… ๋” ๋ณด๊ธฐ »๋””์ง€ํ„ธ ์ „ํ™˜ (Digital Transformation)์— ๋Œ€ํ•œ Brian Solis์˜ ํ†ต์ฐฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #13

๋ธŒ๋žœ๋“œ ๊ฒฝํ—˜ ๋””์ž์ธ(Brand Experience Design)์„ ์ง€์ง€ํ•˜๋ฉฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #11

๋ช‡๋…„ ์ „์ธ๊ฐ€ … ํ•˜๊ณ ์ž ํ•˜๋Š” ์ผ์— ๋Œ€ํ•ด ‘๋ธŒ๋žœ๋“œ ๊ฒฝํ—˜ ๋””์ž์ธ‘์ด๋ผ๋Š” ์šฉ์–ด๋ฅผ ์“ฐ๊ณ  ์‹ถ์—ˆ๋˜ ์ ์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค. ๊ทธ ๋‚ด์šฉ์„ ์–ด๋–ป๊ฒŒ ์ฑ„์›Œ์•ผ ํ• ์ง€ ์ž์‹ ์ด ์—†๊ธฐ๋„ ํ–ˆ๊ณ , ‘๊ฒฝํ—˜ ๋””์ž์ธ’์ด๋ผ๊ณ … ๋” ๋ณด๊ธฐ »๋ธŒ๋žœ๋“œ ๊ฒฝํ—˜ ๋””์ž์ธ(Brand Experience Design)์„ ์ง€์ง€ํ•˜๋ฉฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #11

๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํŠธ๋ Œ๋“œ 2015 : 10๊ฐœ์˜ ํ‚ค์›Œ๋“œ๋กœ ์ฝ๊ธฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #10

2015๋…„์ด ์‹œ์ž‘๋˜๋ฉฐ ์ด๋Ÿฌ์ €๋Ÿฌํ•œ ๋ณ€ํ™”์˜ ๋ฐฉํ–ฅ์„ ๊ฐ€๋Š ํ•˜๊ณ , ์˜ฌ ํ•œํ•ด๋ฅผ ์ „๋งํ•ด๋ณด๋Š” ์˜ˆ์ธก๋“ค์ด ๋“ฑ์žฅํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๋ž˜๋ฅผ ์ฝ๋Š” ์ผ์€ ๋Š˜ ์–ด๋ ต๊ณ  ์ˆ˜ ๋งŽ์€ ์˜ค๋ฅ˜์˜ ๊ฐ€๋Šฅ์„ฑ์„ ๊ฐ์˜คํ•ด์•ผ ํ•˜๋Š” ์ผ์ด์ง€๋งŒ, ํ˜„์žฌ๋ฅผ… ๋” ๋ณด๊ธฐ »๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ํŠธ๋ Œ๋“œ 2015 : 10๊ฐœ์˜ ํ‚ค์›Œ๋“œ๋กœ ์ฝ๊ธฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #10

[ํ•จ๊ป˜ ์ƒ๊ฐํ•˜๊ธฐ] #1. ๋””์ง€ํ„ธย ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ย ์ „๋žต์„ย ์œ„ํ•œย ํ•ต์‹ฌย ๋…ผ์ œ์™€ย ์ฃผ์š”ย ํ˜„์•ˆ

์ง€๋‚œ ํ•ด๋ถ€ํ„ด๊ฐ€ ํ•˜๊ณ  ์žˆ๋Š” ‘์ผ์˜ ๋ณธ์งˆ’์ด ๋ฌด์–ผ๊นŒ ๊ณฐ๊ณฐํžˆ ์ƒ๊ฐํ•ด๋ณด๋‹ค๊ฐ€, ๊ฒฐ๊ตญ ์šฐ๋ฆฌ์˜ ์ผ์€ ‘์˜ฌ๋ฐ”๋ฅธ ๋ฌผ์Œ’์„ ๋˜์ง€๋Š” ๊ฒƒ์ด ๊ฐ€์žฅ ์ค‘์š”ํ•œ ์ผ์ด๋ผ๊ณ  ‘์ƒ๊ฐ์˜ ๊ธฐ๋‘ฅ’์„ ์„ธ์› ์Šต๋‹ˆ๋‹ค. ํ—Œ๋ฐ ๋ฐ”๋ฅธ ๋ฌผ์Œ์„… ๋” ๋ณด๊ธฐ »[ํ•จ๊ป˜ ์ƒ๊ฐํ•˜๊ธฐ] #1. ๋””์ง€ํ„ธย ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ย ์ „๋žต์„ย ์œ„ํ•œย ํ•ต์‹ฌย ๋…ผ์ œ์™€ย ์ฃผ์š”ย ํ˜„์•ˆ