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์ฝ˜ํ…์ธ ๋กœ ๊ฑด๋„ˆ๋›ฐ๊ธฐ

์‚ฌ๋ก€์—ฐ๊ตฌ

์ฃผ๋ชฉํ•ด์•ผ ํ•  ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ… ์‚ฌ๋ก€์— ๋Œ€ํ•œ ์—ฐ๊ตฌ์™€ ๋ถ„์„

[Case Study] #1. Digital Integrated Brand Experience Platform (1)

## ย The Hunger Games : Catching Fires ์‚ฌ๋ก€ ย ## The Hunger Games(#TheHungerGames)๋Š” ์ด๋ฏธ ‘ํŒ์— ์˜ ๋ถˆ๊ฝƒ'(http://bit.ly/Ic1Wk8)์˜ ์„ฑ๊ณต์„ ์‹œ์ž‘์œผ๋กœ ‘์‹œ๋ฆฌ์ฆˆํ™” ๋œ ๋ณตํ•ฉ์  ์ฝ˜ํ…์ธ  ์†Œ์Šค ๋ฉ€ํ‹ฐ ํ™œ์šฉ’์ด๋ผ๋Š” ํ—๋ฆฌ์šฐ๋“œ… ๋” ๋ณด๊ธฐ »[Case Study] #1. Digital Integrated Brand Experience Platform (1)

[Influencer] ๊ณ ๊ฐ์„ ๋งŒ๋‚˜๋Š” ๋Š๋ฆฌ์ง€๋งŒ ํ™•์‹คํ•œ ๋ฐฉ๋ฒ•

ํŠน๋ณ„ํ•  ๊ฒƒ ์—†๋Š” ํ”„๋กœ๋ชจ์…˜ ์‚ฌ๋ก€ ํ•˜๋‚˜๊ฐ€ ๋งˆ์Œ์„ ๋„๋Š”๊ตฐ์š”. ๋ˆˆ๊ธธ์„ ๋„๋Š” ํ™”๋ คํ•œ ๋ณผ๊ฑฐ๋ฆฌ๋„ ์—†๊ณ , ์•„์ด๋””์–ด๊ฐ€ ๋‹๋ณด์ด๋Š” ๊ฒฝ์šฐ๋„ ์•„๋‹Œ๋ฐ๋„, ์ด์ƒํ•˜๊ฒŒ ๋งˆ์Œ ์†์— ๋‹ด์•„๋‘๊ณ  ๋ช‡ ๋ฒˆ์”ฉ ์ƒ๊ฐํ•ด๋ณด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.… ๋” ๋ณด๊ธฐ »[Influencer] ๊ณ ๊ฐ์„ ๋งŒ๋‚˜๋Š” ๋Š๋ฆฌ์ง€๋งŒ ํ™•์‹คํ•œ ๋ฐฉ๋ฒ•