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๋ธŒ๋žœ๋“œ ๊ฒฝํ—˜ ๋””์ž์ธ(Brand Experience Design)์„ ์ง€์ง€ํ•˜๋ฉฐ – ํ•จ๊ป˜ ์ฝ๊ธฐ #11

๋ช‡๋…„ ์ „์ธ๊ฐ€ โ€ฆ ํ•˜๊ณ ์ž ํ•˜๋Š” ์ผ์— ๋Œ€ํ•ด โ€˜๋ธŒ๋žœ๋“œ ๊ฒฝํ—˜ ๋””์ž์ธโ€˜์ด๋ผ๋Š” ์šฉ์–ด๋ฅผ ์“ฐ๊ณ  ์‹ถ์—ˆ๋˜ ์ ์ด ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.

๊ทธ ๋‚ด์šฉ์„ ์–ด๋–ป๊ฒŒ ์ฑ„์›Œ์•ผ ํ• ์ง€ ์ž์‹ ์ด ์—†๊ธฐ๋„ ํ–ˆ๊ณ , โ€˜๊ฒฝํ—˜ ๋””์ž์ธโ€™์ด๋ผ๊ณ  ํ•˜๋ฉด UX ๋””์ž์ธ์ฒ˜๋Ÿผ ๋””์ž์ธ ์˜์—ญ์— ์†ํ•˜๋Š” โ€˜์œ ์šฉํ•˜๊ณ  ์‹ฌ๋ฏธ์ ์ธ ๊ฒฝํ—˜์„ ์ œ๊ณตํ•˜๋Š” ์ฐฝ์กฐ์  ํ™œ๋™โ€™์œผ๋กœ ์—ฌ๊ฒจ์งˆ ๊ฒƒ ๊ฐ™์•„ ํ™•์‹ ์ด ์„œ์ง€ ์•Š์•˜๊ธฐ๋„ ํ–ˆ์ง€์š”. ๋ธŒ๋žœ๋“œ ๊ฒฝํ—˜(Brand Experience)๋ผ๊ณ  ํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์žฌ์น˜์žˆ๊ณ , ์œ„ํŠธ ๋„˜์น˜๊ฒŒ ์„ค๋ช… ๋œ ์Šฌ๋ผ์ด๋“œ๋ฅผ ๋ณด๊ณ  ๋‚˜๋‹ˆ, โ€˜๋ธŒ๋žœ๋“œ ๊ฒฝํ—˜ ๋””์ž์ธโ€˜์ด๋ผ๋Š” ์šฉ์–ด๊ฐ€ ์˜ค๋žซ๋™์•ˆ ์ถ”๊ตฌํ•˜๊ณ ์ž ํ•˜๋˜ ๋ฐฉํ–ฅ์„ฑ์„ ๋‹ด์€ ๊ฐ€์žฅ ์ข‹์€ ํ‘œํ˜„์ด๋ผ๋Š” ์ƒ๊ฐ์ด ๋˜๋ ทํ•˜๊ฒŒ ๋“ญ๋‹ˆ๋‹ค.

๋‹ค๋ฅธ ์ด์˜ ์„ค๋ช…์— ํž˜์ž…์€ ๊ฒƒ์ด๊ธฐ๋Š” ํ•˜์ง€๋งŒ, ๊ณ ๊ฐ์˜ ๊ธ์ •์  ๊ฒฝํ—˜์„ โ€˜์—ด์ •์  ์‚ฌ๋ž‘โ€™์œผ๋กœ ์ „ํ™˜์‹œํ‚ค๊ธฐ ์œ„ํ•œ ์ด์ฒด์  ์„ค๊ณ„๋ฅผ โ€˜๋ธŒ๋žœ๋“œ ๊ฒฝํ—˜ ๋””์ž์ธโ€˜์ด๋ผ๊ณ  ์ •ํ•˜๊ณ , ์ด ๊ธธ์„ ๊ฑธ์–ด๊ฐ€ ๋ณด๋ ค ํ•ฉ๋‹ˆ๋‹ค.