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์ฝ˜ํ…์ธ ๋กœ ๊ฑด๋„ˆ๋›ฐ๊ธฐ

“์ €์ž์™€ ๋…์ž, ์ƒ์‚ฐ์ž์™€ ์†Œ๋น„์ž์˜ ๊ตฌ๋ถ„์ด ์—†์–ด์ง€๊ณ …”

โ€œโ€ฆ, ๊ณต์ค‘ ๋งค์ฒด์˜ ํ‚ค๊ฐ€ ๋˜๋Š” ๋Œ€ํ™”(dialogue)๋Š” ๋ชจ๋‘์˜ ๋ฐœํ™”(utterance)๋ฅผ ํ†ตํ•ด ์™„์„ฑ๋ฉ๋‹ˆ๋‹ค. ์™„์„ฑ์ด๋ผ๋Š” ํ‘œํ˜„์ด ์ข€ ๊บผ๋ฆผ์น™ํ•ฉ๋‹ˆ๋‹ค. ๊ณต์ค‘๋งค์ฒด์—๋Š” ์™„์„ฑ ํ˜น์€ ์ข…๋ฃŒ๊ฐ€ ์—†๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค. ํ๋ฆ„๋งŒ์ด ์กด์žฌํ•  ๋ฟ์ž…๋‹ˆ๋‹ค. ์ƒˆ๋กœ์šด ๋ฐœํ™”์— ์˜ํ•ด ์–ธ์ œ๋“  ๊ฐœ์ •๋  ์ˆ˜ ์žˆ๋Š” ์ผ์‹œ์ ์ธ ์ •์ง€๋งŒ์ด ์žˆ์„ ๋ฟ์ž…๋‹ˆ๋‹ค.

SNS๋ฅผ ๋ณด์„ธ์š”. ํƒ€์ž„๋ผ์ธ์— ํ•œ๋ฒˆ ๋“ค์–ด์˜ค๋ฉด ์–ด๋–ค ๋ฐœํ™”๋„ ๋ฌด์‹œ๋˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ๊ฒŒ์‹œ๋  ์ž๋ฆฌ์— ๊ฒŒ์‹œ๋œ๋‹ค๋Š” ์˜๋ฏธ์—์„œ ๋ง์ž…๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‚˜ ์•„๋ฌด๋ฆฌ ์œ„๋Œ€ํ•œ ๋ฐœ์–ธ๋„ ์•„์ฃผ ํ—ˆ๋ฌดํ•˜๊ฒŒ ๊ธˆ์„ธ ํ˜๋Ÿฌ๊ฐ€ ๋ฒ„๋ฆฝ๋‹ˆ๋‹ค. ๋˜ํ•œ ๋ˆ„๊ตฐ๊ฐ€๊ฐ€ ์˜ฌ๋ฆฌ ํฌ์ŠคํŒ…์€ ๋Œ“๊ธ€๊ณผ ๋ฌถ์ด๋ฉด์„œ ํ•˜๋‚˜์˜ ๋ฉ”์‹œ์ง€๊ฐ€ ํ˜•์„ฑ๋ฉ๋‹ˆ๋‹ค. โ€ฆโ€ฆ ์ธํ„ฐ๋„ท์ด ์ง€๋‹Œ ์‹ค์‹œ๊ฐ„ ๋Œ€์‘์ด๋ผ๋Š” ํŠน์„ฑ์ด ๋ˆ„๊ตฌ์—๊ฒŒ๋„ ์ €์ž(author)์˜ ํŠน๊ถŒ์„ ๋ถ€์—ฌํ•˜๋Š” ๊ฑธ ๊ฑฐ๋ถ€ํ•ฉ๋‹ˆ๋‹ค.โ€

โ€“ ์œค์˜๋ฏผ ์„ ์ƒ๋‹˜์˜ย <์†Œ์…œ๋ฏธ๋””์–ด์™€ ์ง‘๋‹จ์ง€์„ฑ> ์ค‘, โ€œ๋Œ€ํ™” 11 Marshall McLuhan๊ณผ์˜ ๋Œ€ํ™” 1โ€ ์ค‘์—์„œ

mcluhan

The Marshall McLuhan Center on Global Communications

โ€œ๋””์ง€ํ„ธ ์Šคํ† ๋ฆฌํ…”๋งโ€์ด ์–ด๋–ป๊ฒŒ ๋‹ค๋ฅธ ์ด์•ผ๊ธฐํ•˜๊ธฐ์˜ ๋ฐฉ์‹๊ณผ ๋‹ค๋ฅธ์ง€๋ฅผ ์„ค๋ช…ํ•˜๋ ค ํ•  ๋•Œ๋งˆ๋‹ค, ๊ฐ„๋ช…ํ•˜๊ฒŒ ์ƒ๊ฐ์„ ์ •๋ฆฌํ•˜์ง€ ๋ชปํ•ด์„œ ๊ณค๋ž€ํ•  ๋•Œ๊ฐ€ ๋งŽ์•˜๋‹ค. ์œค์˜๋ฏผ ์„ ์ƒ๋‹˜์˜ ์„ค๋ช… ์†์—์„œ ์”จ์•—์„ ํ•˜๋‚˜ ๋ฐœ๊ฒฌํ•˜๊ณ  ํ’ˆ์— ๋‹ด๋Š”๋‹ค. ๊ทธํ† ๋ก ์ฐพ๊ณ ์ž ํ•˜๋˜ ์•Œ๋งž์€ ์„ค๋ช…์˜ ๊ฐ€๋Šฅ์„ฑ์„ ํ‚ค์›Œ๋ณผ ์ž‘์ •์ด๋‹ค.

์ •๋ณด์‚ฌํšŒํ•™ ํŽ˜์ด์ง€์—์„œ๋Š” ์ด๋Ÿฐ ๋ฌต์งํ•œ ์ƒ๊ฐ๋“ค์ด ๋‚˜๋ˆ ์ง€๊ณ  ์žˆ๋‹ค.

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์œค์˜๋ฏผ ๊ต์ˆ˜๋‹˜์ด ์šด์˜ํ•˜์‹œ๋Š” ์ •๋ณด์‚ฌํšŒํ•™ ํŽ˜์ด์ง€์˜ ๋…ธํŠธ ๋ชฉ๋ก

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